Connect More was inspired by the insight that parenting is a lot like a game show—full of exhilarating highs and unexpected challenges. We put that idea into action by casting real Colorado families, giving them only a brief on the concept, but leaving the questions completely unknown to capture their authentic responses and reactions. My main role was in assisting the CD Steve Molnar, designing all campaign materials and overseeing the Spanish transcreation of the campaign.

In addition, we redesigned the Forward Together website and developed a toolkit with printable resources to extend the experience offline. The campaign’s highlight? A take-home version of the game, sparking continued engagement.

The result: strong interaction, increased website traffic, and an Emmy nomination!