Art Direction & Branding

Opioid addiction—and the stigma surrounding it—creates major barriers for those struggling with the disease. This campaign set out to raise awareness and break down stigma by reinforcing a simple truth: addiction is a disease that could happen to anyone.

To bring this message to life, we connected with real people who bravely shared their stories of addiction and recovery. Illustrations added a unique visual element, striking a balance between engagement and realism while keeping the humanity of each story at the forefront.