Brand Identity

LSLY RAE is a sustainable fashion brand that brings forward a revolutionary approach to modern fashion consumption.

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Inspired by the energy of New York City, the epicenter of fashion diversity and home to LSLYRAE's headquarters, we crafted a brand that embodies the essence of this female-led, sustainable and creative fashion brand. Our approach was to deliver elements that evoke playfulness and boldness, reflecting the unique spirit and innovation that define LSLYRAE.

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